Kuleana

Money is the lesson school forgets.

Kuleana Finance teaches it from zero, built in Hawaiʻi, where everyday money decisions carry higher stakes than almost anywhere in the country.

KauaʻiOʻahuMolokaʻiLānaʻiMauiHawaiʻi Island

10.7×

The median single-family home in Honolulu costs 10.7 times what the median household earns in a year.

Median home
$1,139,000
Median income
$106,195

Click an island to fly in and open its landmarks. 2025 single-family medians; income from the Census ACS.

Kalalau Valley, Kauaʻi. Photo: Paxson Woelber, CC BY-SA 3.0

The paradise math

41%

of Hawaiʻi households earn above the poverty line but below what it costs to live here.

Aloha United Way, ALICE in Hawaiʻi 2024, 2024.

2.6×

the U.S. average price for home electricity, because most power still comes from imported oil.

U.S. EIA, Electric Power Monthly, Jul 2026. Compiled from secondary reporting; check the primary source.

53%

of residents under 35 are below the ALICE threshold. Many of them are deciding whether to stay.

Aloha United Way, ALICE in Hawaiʻi 2024, 2024.

Starting with the Class of 2030, Hawaiʻi public schools require a financial literacy experience to graduate. This site is built to be one: free, local, and honest about the numbers. Read the Hawaiʻi Atlas.

A sailboat beneath the Nā Pali cliffs with clouds rolling over the ridges

Kuleana is responsibility, and the privilege of looking after what you have.

Wealth on the islands has always been about stewardship: tending land, water and ʻohana so they last for the next generation. Money works the same way.
Nā Pali Coast, Kauaʻi. Photo: Christian Joudrey, CC0

Three ways in, one path through

  1. 1

    Foundation

    Budgets, paychecks, compound interest, credit and what a stock actually is. The vocabulary everyone should leave high school with.

    Finance 101Glossary

  2. 2

    Application

    Put paper money to work on real market history, stress-test it against storms that have not happened yet, and read the data behind local companies.

    SimulatorStress labMarkets

  3. 3

    Community

    Workshops in classrooms and libraries, a podcast for people new to money, and a network of island students who teach what they learn.

    CommunityPodcast

What $10,000 in island stocks did since 2010

An equal mix of seven companies tied to Hawaiʻi, rebalanced every January with dividends reinvested, against one S&P 500 fund.

Island stocks
$64,229
11.7% a year, worst fall -31%
S&P 500
$96,310
14.5% a year, worst fall -24%

A portfolio of only local companies carries the same risk as the islands themselves: tourism, one power grid, one ocean supply line. The simulator lets you test that with any mix.

Build a portfolio
Island stocksS&P 500
$0$20k$40k$60k$80k$100k2010May 2013Sep 2016Feb 2020Jun 2023Oct 2026PandemicMaui firesS&P 500Island stocks

BOH, CPF, HE, MATX, ALK, MLP and HST. Monthly dividend-adjusted closes through 2026-10-21. Past results are history, not a forecast.

Saving Paradise podcast cover

Saving Paradise

Todd's podcast about finance, business and the economy, made in Hawaiʻi for people who are new to it. Each episode takes one thing happening in the world, looks past the headline, and leaves you with one thing you can do.

  • Episode 2. The Second Life of a Dollar: Why Where You Spend Matters
  • Episode 1. Stay or Go? Why Young People Leave Hawai'i

Ask Kuleana

A tutor for any money question, answered in plain language with island examples. It explains; it never tells you what to buy.

Open the full tutor
Kuleana
Responsibility, and the privilege that comes with it.
Understanding your own money, then helping your ʻohana understand theirs.
Mālama
To care for, protect and tend.
Looking after what you already have before chasing more.
Lōkahi
Unity, balance and harmony.
Balancing spending, saving and giving. A diversified portfolio is a kind of lōkahi.
Pono
Righteousness, balance, doing what is right.
Earning and investing in ways you can be proud of.
Ahupuaʻa
A traditional land division running from the mountains to the sea.
A whole-system view: every resource used, shared and replenished within one community.
Hoʻomau
To persevere, to keep going.
Staying invested through hard years. Every market recovery rewarded people who held on.