Kuleana

Glossary

Money words in plain language. Most come with an example from life in Hawaiʻi, so the idea sticks.

51 terms

401(k)

A workplace retirement account. Many employers match part of what you save, which is free money.

Learn it in Time is your biggest asset
ALICE

Asset Limited, Income Constrained, Employed: households that earn above the poverty line but below what basics cost.

41% of Hawaiʻi households were below the ALICE threshold in 2024.

Learn it in The cost of staying home
Asset

Something you own that has value or produces income.

Learn it in Your first paycheck
Bear market

A fall of 20% or more from a recent high.

Learn it in Owning a piece of the economy
Bond

A loan you make to a government or company in exchange for regular interest payments.

The State of Hawaiʻi sells bonds to pay for roads, schools and the Honolulu rail line.

Learn it in Owning a piece of the economy
Break-even point

The sales level where revenue exactly covers costs.

Learn it in Starting something of your own
Budget

A plan for where each dollar of income goes before you spend it.

On Oʻahu, rent alone can take half of a young worker's paycheck, so budgeting starts with housing.

Learn it in Your first paycheck
Bull market

A long stretch of rising stock prices.

Learn it in Owning a piece of the economy
Cash flow

The money moving in and out of a business or household over a period.

A Waikīkī surf shop's cash flow swings with visitor seasons and airfare prices.

Learn it in What is a company worth?
Compound interestAlso: compounding

Earning returns on your past returns, so growth speeds up over time.

$100 a month from age 16 at 7% a year grows to about $500,000 by 65. Starting at 30 instead gives about $180,000.

Learn it in Time is your biggest asset
Cost burdened

A household that spends more than 30% of its income on housing.

39% of Hawaiʻi households were cost burdened in 2024, compared with 33% nationally.

Learn it in The cost of staying home
Cost of living

What it costs to cover housing, food, transport, healthcare and other basics in a place.

Hawaiʻi has the highest cost of living of any U.S. state, about 87% above the national average.

Learn it in The cost of staying home
Credit card

A revolving loan. Paid in full each month it is free; carried over it often costs over 20% a year.

Learn it in Borrowing without getting buried
Credit scoreAlso: FICO

A three-digit number (300 to 850) that tells lenders how reliably you repay debt.

Learn it in Borrowing without getting buried
Debt

Money you owe. Low-rate debt for things that grow in value can help; high-rate debt for spending usually hurts.

Learn it in Borrowing without getting buried
Diversification

Spreading money across many investments so one bad outcome cannot sink you.

Hawaiʻi's economy leans on tourism. A portfolio of only local stocks carries that same concentrated risk.

Learn it in Risk and the tourism lesson
Dividend

A share of company profits paid to stockholders, usually every quarter.

Learn it in Owning a piece of the economy
Down payment

The share of a home's price you pay up front, often 3% to 20%.

Learn it in The cost of staying home
Drawdown

The drop from an investment's high point to its low point before it recovers.

Learn it in Risk and the tourism lesson
Earnings yield

Yearly profit per share divided by share price. The P/E ratio flipped upside down.

Learn it in What is a company worth?
Emergency fund

Cash set aside for surprises, usually three to six months of essential expenses.

After the 2023 Maui fires and the 2020 tourism shutdown, families with savings had time to recover. Many had none.

Learn it in Your first paycheck
Endowment

A large pool of invested money whose returns fund an organization forever.

Kamehameha Schools manages about $15.8 billion, spending around 4% a year so the trust can last for generations.

Learn it in Kuleana: money that lasts generations
Entrepreneur

Someone who starts a business and takes on its risk in hope of profit.

Hawaiʻi founders often start at farmers markets and pop-ups before opening a storefront.

Learn it in Starting something of your own
FICAAlso: Social Security, Medicare

The 7.65% payroll tax that funds Social Security and Medicare, taken from every paycheck.

Learn it in Your first paycheck
Fixed cost

A cost that stays the same no matter how much you sell, like rent.

Learn it in Starting something of your own
General excise taxAlso: GET

Hawaiʻi's tax on business activity, 4% plus a 0.5% county surcharge, usually passed on to shoppers. It applies to groceries too.

Learn it in Your first paycheck
Index fundAlso: ETF

A fund that holds every stock in an index, such as the S&P 500, so you own the whole market cheaply.

Learn it in Owning a piece of the economy
Inflation

The general rise in prices over time, which shrinks what a dollar can buy.

Hawaiʻi imports about 90% of its food, so shipping and fuel costs flow straight into grocery prices.

Learn it in Your first paycheck
Interest rateAlso: APR, APY

The price of borrowing money, or the reward for lending it, as a yearly percentage.

Learn it in Borrowing without getting buried
Jones Act

A 1920 federal law requiring goods shipped between U.S. ports to travel on U.S.-built, U.S.-crewed ships.

Critics say it raises Hawaiʻi prices; supporters say it protects jobs and security. Estimates of its cost vary widely.

Learn it in How the island economy works
Liability

Something you owe.

Learn it in Your first paycheck
Market capitalizationAlso: market cap

A company's total stock market value: share price times number of shares.

Learn it in What is a company worth?
Mortgage

A long-term loan to buy a home, repaid monthly with interest over 15 to 30 years.

The median Oʻahu single-family home sold for $1,139,000 in 2025.

Learn it in The cost of staying home
Multiplier effect

When money spent locally is re-spent by the people who receive it, multiplying its impact.

The theme of Saving Paradise's episode The Second Life of a Dollar.

Learn it in How the island economy works
Net worth

Assets minus liabilities. Your financial scorecard.

Learn it in Your first paycheck
Opportunity cost

What you give up by choosing one option over another.

Learn it in Your first paycheck
PaycheckAlso: gross pay, net pay

Gross pay is what you earn; net pay is what lands after taxes and deductions.

Hawaiʻi's top income tax rate is 11%, one of the highest in the country, though recent cuts lower taxes for working families.

Learn it in Your first paycheck
Price-to-earnings ratioAlso: P/E

Share price divided by yearly profit per share. It shows how much investors pay for each dollar of earnings.

Learn it in What is a company worth?
ProfitAlso: net income, earnings

What is left after a business pays all its costs.

Learn it in What is a company worth?
Recession

A broad decline in economic activity lasting months, with rising unemployment.

In April 2020 Hawaiʻi's unemployment reached 23.5%, among the highest in the nation.

Learn it in Risk and the tourism lesson
Revenue

All the money a business takes in from sales, before any costs.

Learn it in What is a company worth?
RiskAlso: volatility

How much an investment's value swings. Higher expected returns usually come with bigger swings.

Learn it in Risk and the tourism lesson
Roth IRA

A retirement account funded with after-tax money. Growth and withdrawals in retirement are tax free.

Teens with a summer job, at a plate lunch spot or a hotel, can open one with earned income.

Learn it in Time is your biggest asset
Rule of 72

Divide 72 by a yearly growth rate to estimate how many years it takes to double.

Learn it in Time is your biggest asset
S&P 500

An index of about 500 of the largest U.S. companies, used as the benchmark for the U.S. stock market.

Learn it in Owning a piece of the economy
Spending rule

The share of an endowment spent each year, often around 4%, set so the fund can last.

Kamehameha Schools spent about 3.8% of its endowment in fiscal 2025.

Learn it in Kuleana: money that lasts generations
Startup costs

The money a new business needs before it earns any revenue.

Learn it in Starting something of your own
StockAlso: share, equity

A small slice of ownership in a company. You share in its profits and its losses.

Bank of Hawaii (BOH) and Matson (MATX) are local companies anyone can own a piece of.

Learn it in Owning a piece of the economy
Supply and demand

Prices rise when people want more of something than is available, and fall when there is more than people want.

Limited land and strong demand from residents, the military and second-home buyers push island home prices up.

Learn it in How the island economy works
Total return

An investment's price change plus any dividends or interest it paid.

Learn it in Owning a piece of the economy
Variable cost

A cost that grows with each sale, like ingredients.

Learn it in Starting something of your own

ʻŌlelo Hawaiʻi values

Words that frame how Kuleana Finance thinks about money.

Kuleana
Responsibility, and the privilege that comes with it.
Understanding your own money, then helping your ʻohana understand theirs.
Mālama
To care for, protect and tend.
Looking after what you already have before chasing more.
Lōkahi
Unity, balance and harmony.
Balancing spending, saving and giving. A diversified portfolio is a kind of lōkahi.
Pono
Righteousness, balance, doing what is right.
Earning and investing in ways you can be proud of.
Ahupuaʻa
A traditional land division running from the mountains to the sea.
A whole-system view: every resource used, shared and replenished within one community.
Hoʻomau
To persevere, to keep going.
Staying invested through hard years. Every market recovery rewarded people who held on.